Guiding Our Vision for Motherwell’s Future
Our Priorities
Fan Voice
Listening and Leading
A fresh approach to fan voice, engagement, and communication.
Under new leadership, we asked you to share your views on fan engagement. Through focus groups, online surveys, and individual conversations, you made it clear that you expect more. And we agree.
Your Voice, Our Actions
Actions speak louder than words.
We understand the importance of listening actively and engaging openly. We’re committed to making fan engagement easy, accessible, and meaningful for all supporters.
Our Commitment to Openness
Transparency and accountability are central to our values.
The Well Society takes pride in representing the interests of fans. We’re committed to being transparent about the people you elect, the priorities you set, and the progress we achieve together.
Our Plan Forward
In March 2024, the Well Society launched workstreams to drive progress in our priority areas, inviting members to contribute their expertise. The initial workstreams—Communications, Events, Fundraising, Membership, and Governance—have since evolved, merging Events and Fundraising into Membership and creating a new Growth Plan group.
Each workstream draws on the knowledge, skills, and passion of our members to support fan voice, engagement, and accountability.
Focus: Enhancing transparency and fan engagement through effective communication.
- Activities: Manage digital channels, create newsletters, organise podcasts, and maintain the Well Society website to keep fans updated on priorities, people, and progress.
Well Society Board Members
Martin Grey, Jason Henderson and Gavin McCafferty
Well Society Member Contributors
Amy Beeston, Iona Boyle, Ben Oliphant and Graeme Thewliss
Focus: Building a strong, active membership community.
- Activities: Grow membership numbers, engage current members, plan events, and develop benefits. Incorporates previous Events and Fundraising workstreams to enhance community involvement and sustain the society financially.
Well Society Board Members
Greg Anderson, Amber Johnstone and Philip Speedie
Well Society Member Contributors
David Blacklaw, Andy Boslem, Chris Childers, Richard Foy, Ann McKeown and David Stewart
Focus: Ensuring accountability, transparency, and sound organisational practices.
- Activities: Develop and oversee policies, ensure compliance with organisational standards, and support the election process. Keeps the society’s operations aligned with fan ownership values and best practices.
Well Society Board Members
Tom Feely, Kevin Rogers and Alison Thewliss
Focus: Strategic planning to drive long-term development for Motherwell FC.
- Activities: Develop growth initiatives, analyse new revenue opportunities, and propose future-focused strategies to strengthen the club and society over time.
Well Society Board Members
Sean Baillie, David Cullinan and Derek Watson
Well Society Board Contributors
Keith Crane and Kyrk Macmillan